Sustainability as a Strategy: Caught in the Luxury Trap
Once lauded as the right thing to do, many sustainability efforts have languished post-recession. Today, sustainability’s high costs represent a luxury tax that many consumers choose not to afford as they refuse to pay a premium for sustainable products and services. The result – most companies have balked at making sustainability a top strategic priority. The logic is that if consumers won’t pay, companies won’t play.
- How a fundamental change in the way we think about sustainability can help drive it back into the mainstream
- How viewing sustainability initiatives as part of a holistic portfolio can help justify investing in initiatives that enhance image even if they don’t generate immediate profits
- How forward-thinking supply chain leaders can play a role in driving sustainability.